We bring to life products and brands worthy of existence
↓ POIESIS DESCRIBE OUR DESIGN PHILOSOPHY
The name
Poiesis (ποίησις) means bringing into existence what didn't existed before. The Greeks understood creation as a revelation of the artist, which brings it into existence.
Plato's philosophy
Plato saw poiesis in the poet composing verse, the carpenter building ships, and the thinker forming ideas. All creative acts are forms of bringing something to life.
Heidegger's philosophy
Heidegger defined poiesis as bringing-forth. The craftsman allows form to reveal itself through the work. Poiesis is a form of therapy of self-discovery through making things.
OUR MISSION
Poiesis Lab shapes digital experiences and brand narratives using human intelligence. We believe that good things take time, and we partner with people who alike.
Design is the process by which the best path is revealed. Instead of pre-made solutions, we have questions. We want to get to know our partners. Their dreams, vision, and fears.
Our purpose is to make your idea visible. In our design, each element must earn its place. We attend to every detail to create a cohesive expression for your brand.
Poiesis is more than a name. It is the design philosophy embodied in each experience we craft
HOW CAN WE HELP WITH
RESEARCH
Finding the
right answer
Researching and analysing the present to take the best decision with the highest business impact lowest resources allocation cost.
BRAND
Crafting impactful
naratives
Elevate your brand to embody your vision, inspire belonging, and lead with purpose in a changing world.
PRODUCT
Designing digital
experiences
Crafting meaningful human experiences who takes in consideration the personal and social impact they carry while being used by people.
PEOPLE
DESIGNER
George Mihai
I'm designer at Poiesis Lab, an independent, family-run research and design laboratory based in Bucharest, Romania. I bring order to chaos through research and design. My design process is tributary to a strong intuition, a deep understanding of the human mind, and a native drive to find the truth.
I got into design because of the psychology behind it. I recently completed the Master of Arts in Cognitive Science at the Faculty of Philosophy, which has made me more thoughtful about how my design decisions influence people's minds.
While reading Philosophy of Expressive Arts Therapy — Poiesis and the Therapeutic Imagination by Stephen Levine, I learned how he used art as therapy. Poiesis, as he defines it, is the process of bringing forth what didn't exist before through creative acts. I instantly knew that that was the explanation I'd been looking for a while. Since then, the concept of poiesis has stuck with me, and I'm using it to uncover the unseen in brands, products, and our partners' services.
Collaborating with agencies such as Obodo (London), Immersive Garden (Paris), or thirdwork (New York) helped me to sharpen my design practice.
STORYTELLER
Alexandra Mihai
I'm the co-founder and storyteller at Poiesis Lab, where I help our partners to find the best answers through research and communicate their vision clearly to the people they serve.
Previously, I worked as a Community Manager for multiple companies, where I grew communities from 0 to over 100.000 people, led marketing teams, and collaborated with product teams to help them define the product vision through research.
After graduating from the University of Birmingham with a degree in Psychology and Sociology, I began teaching Digital Ethics at my university. Additionally, I helped foreign students to get into the university and familiarize themselves with British culture by organizing guided tours around the country. During this period, the dean of the University of Birmingham nominated me for the Extra Mile Award in customer support.
OUR PROCESS
How we tackle creative challenges
PHASE 1
Collect
As our bodies, our minds need to be fed. The more diverse the inputs a mind has, the better. Books, expositions, travelling, writing, good conversations, trying new food or a new sport, all enrich our collection of personally curated ideas and clues about the world around us.
PHASE 2
Connect
Creativity is a strange process that happens randomly, striking us like a lightning bolt. Looking backwards, a creative idea results from connecting dots that seem unrelated. Trusting our brains that everything will connect and feeding it with good inputs is the best thing to do.
PHASE 3
Craft
Now that the mind has a purpose, all its energy is focused on crafting the idea arised in the last phase. Removing the layers of complexity to uncover the core of the idea is the main scope of this phase. Like a sculptor who uncovers his art by removing what's not meant to be part of it.
Let's design things worthy to exist.
PAGES
SOCIAL
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