We bring order in chaos through research and design
↓ POIESIS DESCRIBE OUR DESIGN PHILOSOPHY

The name
Poiesis (ποίησις) means bringing into existence what didn't existed before. The Greeks understood creation as a revelation of the artist, which brings it into existence.

Plato's philosophy
Plato saw poiesis in the poet composing verse, the carpenter building ships, and the thinker forming ideas. All creative acts are forms of bringing something to life.

Heidegger's philosophy
Heidegger defined poiesis as bringing-forth. The craftsman allows form to reveal itself through the work. Poiesis is a form of therapy of self-discovery through making things.
OUR MISSION
Poiesis Lab shapes digital experiences and brand narratives using human intelligence. We believe that good things take time, and we partner with people who alike.
Design is the process by which the best path is revealed. Instead of pre-made solutions, we have questions. We want to get to know our partners. Their dreams, vision, and fears.
Our purpose is to make your idea visible. In our design, each element must earn its place. We attend to every detail to create a cohesive expression for your brand.
Poiesis is more than a name. It is the design philosophy embodied in each experience we craft.
MEMBERS

DESIGNER
George Mihai
I'm a designer with a background in cognitive science and a PhD student in philosophy. My work combines design and academic research to design products that produce a positive systemic societal impact.

PSYCHOLOGIST
Alexandra Mihai
I'm a marketer with a background in psychology. I identify the right story to tell and the right problem to solve through research.
OUR PROCESS
How we tackle creative challenges

PHASE 1
Collect
As our bodies, our minds need to be fed. The more diverse the inputs a mind has, the better. Books, expositions, travelling, writing, good conversations, trying new food or a new sport, all enrich our collection of personally curated ideas and clues about the world around us.

PHASE 2
Connect
Creativity is a strange process that happens randomly, striking us like a lightning bolt. Looking backwards, a creative idea results from connecting dots that seem unrelated. Trusting our brains that everything will connect and feeding it with good inputs is the best thing to do.

PHASE 3
Craft
Now that the mind has a purpose, all its energy is focused on crafting the idea arised in the last phase. Removing the layers of complexity to uncover the core of the idea is the main scope of this phase. Like a sculptor who uncovers his art by removing what's not meant to be part of it.
Let's design things worthy to exist.
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