Poiesis Lab is a research and design lab established to identify, reduce, and solve uncertainties for purposeful-driven founders

POIESIS (ποίησις)

noun

The process of transforming something into a new form

WE BELIEVE

People needs a healthy engagement with technology

We are living through a period of the attention economy. society where design influences our political favorite, what we buy, and how we perceive ourselves.

We believe that design must help people without manipulating decisions, stealing time, or shaping their behavior. Our work uses psychology, behavioral science, and cognitive science to design neutral digital products.

Common insights will lead
to common answers

A field of knowledge or a technology are built on common insights, which confirm the next iteration, spot a trend, or guide decisions for linear adjustments.

We make uncommon correlations to apparently uncorrelated points by having a systemic approach based on first principles, lateral thinking, and experimental design.

Simple design requires
complex work

Visual noise communicates uncertainty, blurred positioning, and bad strategy.

We prioritize thinking before execution to increase the quality of the craft. Our work prioritizes research, insights, and deep analysis before designing.