We bring to life products and brands worthy of existence
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ARTIFACT #1
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Tura de duminică — Keep walking, the right people will find you
BRANDING STRATEGY AND IDENTITY
In a world where 1 in 6 people feel alone, the lack of social connection is similar to smoking 15 cigarettes per day, and we spend 1 in 5 years in front of a screen, Tura de duminică brings people together in parks across Romania each Sunday morning since December 2024 for a walking tour of 10,000 steps.
ARTIFACT #2
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Oradea International Airport — Validating our passenger experience framework
RESEARCH
Oradea International Airport (OMR) is the fastest-growing regional airport in Romania in 2025, handling a record 250.000 passengers. Our four-phase Airport Passenger Experience Framework proved that the airport's next growth phase depends as much on experience and brand strategy as on infrastructure investment. This project is self-initiated and developed during the hackathon held at Oradea's airport.
ARTIFACT #3
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xNames — Get your digital identity for all finances
DIGITAL PRODUCT DESIGN
In a world where randomly generated wallet addresses are hard to remember, we believed giving them a name would improve the experience of 9M+ people. While working for MultiversX Labs, I designed xName with the purpose of unifying IBANs, decentralized wallet addresses, and credit cards under a simple name. The idea was too ambitious for the regulations and technology we had in 2024, and the project was postponed.
ARTIFACT #4
CONCEPT
Exlipse and Axis —Designing a life story
PHYSICAL PRODUCT DESIGN
I came up with the concept of a wedding ring and bands that I couldn't find on the shelf. Its timeless style appears as a single piece when assembled and conveys power and clarity. Alex from Contemporia designed and created the concept, which is now sold in their store.
ARTIFACT #5
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Centrul de cercetare în etică aplicată — Test your morality profile
DIGITAL PRODUCT DESIGN
The morality test was a project developed as part of my practice in Centrul de cercetare în etică aplicată (CCEA) while studying Cognitive Science at the Faculty of Philosophy. The tool is used to promote the master's in Applied Ethics.
Let's design things worthy to exist.
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